About Us
Digital Mews is a full-service Creative UGC Ad Agency helping brands create authentic, high-performing content. With a deep understanding of digital marketing and creator culture, we specialise in turning user-generated content into engaging campaigns that drive real results.
We offer an end-to-end service, from developing creative concepts and scripts, to sourcing and managing creators, reviewing and editing content, and delivering ready-to-run assets. By handling every step of the process, we allow brands to focus on their core business while we bring their products and stories to life.
Our approach is rooted in authenticity. We help brands showcase real connections between customers and products, creating content that resonates, builds trust, and performs across social platforms. By immersing ourselves in your world, we become an extension of your team, understanding your brand, audience, and goals to deliver a seamless, high-quality content experience.
The Founders Story
After graduating with a first-class degree in Digital Marketing and Advertising, where she focused her dissertation on the rise of influencer marketing, Libby discovered a recurring issue: while influencer collaborations can drive reach, many consumers feel a disconnect, questioning the authenticity and trustworthiness of paid promotions.
This insight inspired Libby to explore a more genuine approach to brand storytelling. She realised that user-generated content (UGC) provides an opportunity for brands to showcase real experiences with their products, content created by real people, for real people. UGC helps bridge the trust gap, giving potential customers a sense of authentic connection that traditional influencer campaigns often struggle to achieve.
This understanding became the foundation for Digital Mews: helping brands leverage creator-led content to build authentic relationships with their audience, while delivering high-performing ads that feel real, relatable, and shareable.
Today, Libby serves as a Creative Strategist, guiding brands in developing impactful, authentic content.